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What’s the ultimate goal of your eCommerce store? To make money and increase revenue, right? If yes, then one of the best ways to achieve this goal is by increasing your average order value (AOV). Average order value is the average amount of your customer which spends on placing an order on your store and AOV metric is a key metric to learn of your customer’s purchase habits. You can easily and quickly find your average order value using this simple formula: Average Order Value  = Total Revenue / Number of Orders If you use Google analytics to track your customer history then you can also use their additional facility of tracking report of Average order value. You can simply track your AOV with just enable E-commerce analytics setting. 1) First Sign into your Google Analytics account and click the Admin in the left menu bar. 2) Then, navigate to ecommerce Settings under the View column.  ...